• PEUGEOT i-Cockpit

Peugeot unveils concept at Paris Boat Show - i-i-Captain!

PEUGEOT has today unveiled the innovative Sea Drive Concept, created in partnership with global leisure craft expert, BENETEAU, at the Nautic Paris Boat Show 2017.

Designed and built by PEUGEOT Design Lab, this unique concept combines the ergonomics of the PEUGEOT i-Cockpit® featured in its popular SUV range, with the connected Ship Control®technology developed by BENETEAU.

The collaborative project illustrates a new way of designing a boat’s steering station, heralding the future of power-boating.

The functional demonstrator showcases how the ergonomic design and innovative technology features of the PEUGEOT i-Cockpit® can be utilised not only for automotive interiors, but for a wider range of applications. PEUGEOT Design Lab was keen to explore new territories, resulting in the partnership between the two iconic French brands with a shared passion for innovation and bold thinking.

Elements of PEUGEOT design can also be seen in the concept’s build quality and choice of materials, which are based on its GT trim level, including Nappa leather, copper top-stitching and accents of chrome and satin.

All we need now is some sea, sand and sunshine, *looks out window*...

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