208 Allure Premium


The 5-Door Peugeot 208 Allure Premium Special Edition puts the joy back into driving. Its sporty, elegant appeal and integrated connected technology will put you firmly in the driving seat for style, enjoyment and an intuitive ride.

Sporty & Elegant Style

The elegant exterior of the Peugeot 208 Allure Premium features a panoramic glass roof, dark tinted rear windows, chrome door mirrors and striking 16” Titane Matt Black alloy wheels.  Make a statement by selecting from the diverse colour palette : two solid colours (Hurricane Grey or Bianca White); one pearlescent colour (Satin White); and seven metallic colours (Nera Black, Virtual Blue, Shark Grey, Aluminium, Rioja Red, Twilight Blue or the vibrant Orange Power).

LED daytime running lights add finesse to the chic two-tone black and chrome headlights and with a visibility pack as standard, windscreen wipers and headlights are automatic. Electric front and rear windows (‘one-touch’ for driver); cruise control with speed limiter; and electric, heated & folding door mirrors all add to the style and enjoyment of this model.

Stylish Interior

The Peugeot 208 also features an innovative interior layout: The PEUGEOT i-Cockpit®, providing an unforgettable driving experience that’s intuitive, agile and safe. The compact leather sports steering wheel sits lower than a traditional steering wheel, meaning that your arms sit lower and closer together to reduce fatigue. It also offers precise steering and improved manoeuvrability while the 7” multifunction colour touchscreen puts all the functionality at your fingertips. In addition, the Peugeot 208 Allure Premium model features the head up instrument panel, allowing driver information to be accessed without taking your eyes off the road. 

The Peugeot 208 Allure interior is equipped with Black Techmat Cloth Trim and the panoramic glass roof, with ambient lighting, offers enjoyment of the world outside and floods the cabin with natural daylight.


The Peugeot 208 Allure Premium makes driving easier with the latest connected technology. All the audio and communications equipment, including DAB Digital radio and Bluetooth® connectivity, is accessed via the 7” multifunction colour touchscreen. 

Compatible with an iPhone 5 or above, calls and text messages can be dictated using CarPlay® functionality, providing voice activation for the driver, meaning compatible and safe applications such as Google Maps and call features, can be activated and used without the need to remove your hands from the wheel.

Android Auto also enables compatible smartphones to display apps on the touchscreen including maps, music, texts and voice control.

Manoeuvring around town and getting into those tricky parking spots is effortless with the colour reversing camera and rear parking aid. 

For added ease and driving enjoyment, 3D Connected Navigation can be added to the 208 Allure Premium. The system includes European mapping, 3D city mapping and voice recognition (for radio, navigation and telephone functions). It also includes a 3 year subscription to PEUGEOT Connect allowing an automatic, permanent connection to online navigation services (in partnership with TomTom®).

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