New Peugeot 3008 scores victory in the 2017 Dakar Rally

Peugeot has emerged as the dominant force to be reckoned with in the Dakar Rally as the French team not only took overall victory in the famously gruelling event, but locked out the final podium with a 1-2-3 finish.

The landmark one-two-three result takes Peugeot’s score on the famous cross-country rally to six outright victories and is ideally timed to coincide with the launch of the all-new Peugeot 3008 SUV’s career across the world.

The Peugeot 3008 DKR successfully took over the baton from last year’s winning car – the Peugeot 2008DKR – to make an immediate mark on the world’s toughest cross-country rally. The two-wheel drive car warded of its all-wheel drive opposition to reveal the value of the technical configuration chosen by Team Peugeot Total.

In spite of unfavourable changes to the regulations (bigger air restrictor), work on the car’s engine and suspension in recent months paid big dividends. At the same time, the switch to a body shape derived from that of the Peugeot 3008 SUV permitted an aerodynamic package which favoured high top speeds.

Team Peugeot Total’s one-two-three finish on the 2017 event is the latest in a long list of Dakar Rally successes for the brand. It is Peugeot’s sixth overall victory and its second podium lockout from seven participations.

Despite a hard-fought campaign by nine-time World Rally Champion Sebastien Loeb, it was ultimately his teammate Stephane “Mr. Dakar” Peterhansel who took top honours for the second year in a row.

That makes thirteen Dakar wins for Peterhansel, who has won the event seven times in the cars category and six more on bikes to make him the most victorious driver in the history of the landmark rally.

After winning the final stage, Loeb emerged second in the cars category – 5 minutes and 13 seconds behind his teammate – with Cyril Despres finishing third (33 minutes off the lead).

All three were driving the new Peugeot 3008 DKR launched specifically for this year's rally – just as the French automaker gears up to launch the production version.